Client — Adam Block Design
Concept
Adam Block Design is a leading brand in Custom Greek Apparel. The reason they’re so good is because they stem from that system. This isn’t a corporate giant that is going to give you your letters on a t-shirt. These are two guys that are devoted to the medium of printed tees and apparel. These are quirky guys. Their favorite cereal is Lucky Charms, hands down. As a result we took a traditional grid system and added touches of idiosyncrasy through motion, color, and the iconic “blocks.” This is a site where one shouldn’t be shy to click around and see what pops up.
