Client — UCLA Design | Media Arts
Concept
The D|MA Summer Institute is designed for high school students who are interested in exploring their creative potential by using the most current software and working with trained and experienced instructors and professionals. Students not only develop pieces that can be submitted for applications to college but also earn two units of college credit for attending class. In a short time they will taste the excitement of being a part of a cutting edge department that will help motivate them during their last years of high school and prepare them for college life. At the end of class students will have the ability to create their own online portfolio that they can show to friends and family and use in high school and college arts admission applications. Students can also stay in the UCLA residence halls to fully experience campus life.
The design is informed by the different types of classes offered and are generated by one of the flagship offerings of the department, the Processing Language Environment. The brand results in literally being a sum of diverse parts all found with Design | Media Arts. Finally, the typography and color scheme reflect the light and exuberant rational behind creating this curriculum. This is a fun and informative summer program for high school students.
